(Sixth in a series)
A Loyal Reader Asks:
“How can you teach young jocks to ‘be real’ — to break out of the ‘I’m a DJ’ persona and become communicators?”
Have them critique their own airchecks.
Have the jock bring all of her airchecks from the previous week; you then pick one at random.
She critiques the show, break by break.
Odds are she’ll be more critical and pick up on weaknesses you might not have commented on.
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Prior to reviewing the talent’s aircheck, record your preliminary conversation with them. I used a small, digital recorder. Then, after reviewing their aircheck and hearing their pleas of “That IS the way I talk!”, go back and forth between the recorded conversation and the aircheck. Continue to do this even as they scream and cry for you to stop. For several days after the aircheck meeting, call their voice mail and leave messages of the recorded camparison.