Austereo Adelaide’s Terry Webb proves you don’t need a big (or any) budget to produce an effective, “test drive” radio commercial….
GOOD RADIO COMMERCIAL FROM DOWN UNDER
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Love the “conditions apply ” , always guaranteed to stuff up a good ad
Clever and simple. Actually sells the product. Excellent.
maybe they have decent sales people in australia that understand that cluttering a :30 with far too many copy points just overwhelms a listener? let’s hope the “conditions apply” doesn’t PO too many people when they call the number…LOL!
Actually Scott here in Australia , the conditions apply tag can take up to half the commercial , a proper pain in the butt
I wish the ‘conditions apply’ tag would replace the unintelligible attempt at audio fine print in American ads.