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WHY SHOULD MY RADIO LISTENERS GET THE CREDIT?

radio phone calls

A Loyal Reader Writes:

“I want my phoners to be interesting, so I try to milk them for funny stuff that I lead them toward by asking questions. If I don’t lead them, they won’t say anything interesting.

“My boss wants me to edit out the parts where I lead them, but I want the listeners to know that it’s me who thinks of this stuff. I don’t want my callers to get the credit for my ideas. If I edit, that’s how it’ll sound. What’s your suggestion?”

Why should you care who gets the credit? It’s your radio show, so ultimately you get the credit (or blame).

In fact, one way in which it’s always been easy to spot jocks who are really good at on-air phone calls is that their listeners always appear to be smarter than other jocks’ listeners….

Comments on this entry are closed.

  • Tess August 26, 2010, 6:30 am

    I totally agree with you Dan.

    Johnny Carson, one of the most revered and successful talk show hosts of all time, became such because he always let his guests get the laugh from the audience (and you never saw his work in setting them up for it either).

  • Anonymous August 26, 2010, 7:45 am

    Brilliant! I especially like to edit out stupid things I may say!

    Johnny!