THE RADIO STATION APOLOGY COMMERCIAL

Until now, I’ve shared this  commercial only with a few clients.

If you like it, you have my permission to adapt it (but not to reprint elsewhere) for your own on-air use.

If you don’t like it, then you don’t have my permission to adapt it for your own on-air use.

NOTES

1.  Do not create a fictitious client and storyline. It must be real to be effective (although it certainly can be exaggerated).

2.  Do have the actual client voice the spot (even though you will write it for the client).

“APOLOGY” COMMERCIAL  @2010 Dan O’Day

(ANNOUNCER) The following is an Official Apology by Radio X. It is not now and never has been our intention to cause physical discomfort among the members of the (LOCAL) business community. But to our shock and dismay, it appears that we have. Here to explain is Mr. Edwin Schmidt, the owner of Schmidt’s Department Store.

(CLIENT) My name is Edwin Schmidt, the owner of Schmidt’s Department Store. When Radio X agreed to advertise our big Summer Clothing Sale, they said we should expect to see even more customers in our store than usually turn out for one of our sales. They did NOT tell me, however, that our radio commercials would cause SO MANY more people to shop at our big Summer Clothing Sale that our entire staff would have to skip our meal breaks and rest breaks in order to serve all of our customers. This happened not just one day, but ALL THREE DAYS of our sale.

As a result, all of us at Schmidt’s Department Store went without food, beverage or rest from the time we opened our doors at 9 o’clock in the morning until the last customer left at sometime after 5 in the afternoon. While it certainly was wonderful to have had our most successful Summer Clothing Sale ever, some of our more delicate staff members mentioned to me that it WOULD have been nice if we had had time at least to use the bathroom facilities once or twice.

(ANNOUNCER) The staff and management of Radio X sincerely apologize to the employees at Schmidt’s Department Store. If you are a business owner who would like us to help you attract more customers than YOUR employees can comfortably handle, please call Ms. Sally Sikorski, Sales Manager at Radio X. Thank you.