People keep asking when we’ll be releasing the recordings from PD Grad School 2010.
Answer: Soon. Really.
In the meantime, here’s a brief yet thought-provoking sample from Tripp Eldredge.
THE HALF THAT MATTERS: What Radio Has Learned From PPM
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Yeah that “brand relationship” is all very fine but surely it JOCK relationship. Unless the station is purely a single genre music station. (rock, dance, classical) or a single genre talk station (sport, news, religion) surely the relationship MUST be with the announcer.
Don’t we always hear about Broadcaster A’s top rating syndicated show or Broadcaster B’s now on morning drive. People don’t have relationships with businesses any where near as much as they have it with other people who they connect with.
@Rob Holding
Spot on!