One of the guest speakers at PD Grad School 2010 was Jeffrey Hayzlett, Chief Marketing Officer for Eastman Kodak.
If the CMO of a Fortune 500 company finds the time to use social media to keep abreast of what people are saying about his brand, perhaps some of us radio people could do the same for our radio brands?
Hayzlett is author of the current best selling business book, THE MIRROR TEST. It’s worth clicking on this link and grabbing a copy. (I already have mine, and I’ve made notes on almost every page.)
And if you haven’t already registered for the free teleseminar I’m doing with Jeffrey on Thursday, you might want to sign up right now. Deadline is Wednesday, and this is a terrific freebie for you.
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I was excited to hear what Jeffrey Hayzlett had to say, but there was no sound when it arrived in my email. Needless to say i was disappointed.