HOW WAS “THE MIRROR TEST”?

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• Kerri Parr June 17, 2010, 12:31 pm

  as usual, another great teleseminar.

  Excellent guest speaker. Excellent information. I’m so impressed with what I’ve heard already. I wasn’t sure it would apply to me as a voice over, but I’m a business, so of course it does!

  While listening to the seminar, I looked up the book, read the table of contents and portions of the chapters and ordered it immediately!

  I can’t wait to read it.

  Jeff, thanks so much for taking the time to share your experience and knowledge with us.

  And Dan, thanks again for this and for Jeffrey’s video to come. You rock, Dan, You’re the King of bonuses! Love them.

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• Nina Nazor June 17, 2010, 12:52 pm

  There were two things that got my attention. One, the “improving the mood” idea. In my case I do voice overs in Spanish and what I try to offer to my clients is the best service I can to help them achieve the best quality in their audio projects. I don’t have employees but I should put more attention to trying to uplift my clients by addressing all their needs related to the outcome of the project, such as the quality of the translation of their copy, their target audience, if they prefer neutral Spanish, Latin American Spanish or Mexican Spanish and other details that are important, so they feel more confident about getting the best quality and can stop worrying about this project. I’m sure my satisfied clients will come back when they have another project in Spanish. 

  The second one is about not competing with the price. I have seen many jobs go because the client just doesn’t want to pay my price. I always leave some space for negotiation, but if they just can’t value the quality of your job or product to pay the reasonable value, then they don’t deserve it. Right?

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• Mitch Krayton June 17, 2010, 1:49 pm

  This Mirror Test session was a great reflection on how you Dan provide great resources for the ‘hearing’ impaired in radio. Thanks to Mr. Kodak for a snapshot of how he has succeeded.

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• Rod Schwartz June 17, 2010, 4:11 pm

  Now I understand why you were eager to put Jeffrey Hayzlett on radio’s radar screen. Thanks for providing today’s teleseminar – it was at once convicting, inspiring, and empowering – who could ask for more?

  Anyone invested in a business stands to gain valuable insights from Mr. Hazlett’s personal experience, but perhaps especially those of us in modern radio who face, as you pointed out, a situation similar to what he faced at Kodak — the need to reinvent ourselves to manage
  and thrive in the new digital age.

  Looking forward to listening to the recording of the teleseminar with the rest of the crew here, and I can’t wait to see the video from your PD Grad School also.

  Thanks again, Dan – great presentation!

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• Jeff Wicker June 17, 2010, 8:21 pm

  Just a quick note to tell you how much I enjoyed the teleseminar with Jeffrey Hayzlett today. He did a great job and so did you with your questions. You were right on with getting him to answer the things I was thinking at the time.

  Plus I really liked having the sheets (outline) you gave us a head of time to help follow along. What a great idea. I wish we could do something like that for our listeners before a big interview. It would help keep their attention if they were waiting to find out the answer to one of the fill in the blanks…I know it held my attention.

  Thanks again…I hope you get to do more of these in the future.

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• Dan O'Day June 17, 2010, 8:24 pm

  Jeff: Why COULDN’T you provide some sort of outline for your listeners? I’ve never heard of that being done before, which means someone has the chance to try something new.

  Maybe call it the “Listener Pre-Interview Playback….”

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• Rowell Gormon June 17, 2010, 10:45 pm

  thank you for again providing something of value for the solo voiceover “businessperson”. as is often the case with projects you’re involved in, i came in expecting to learn one thing and was surprised with useful stuff from a completely different angle.

  mr. hayzlett really “hit home” with remarks about the “mood” of doing business. i started thinking i have let my personal eccentricities (and those of my home studio) get away from me. both are positive, up to a point, and indeed are part of my “brand”. but now i’m thinking clients would better enjoy the experience of working with me if i control what i’ve passed off as “creative clutter” in my personality and physical space.

  of course, now that i’ve got that realization, the next trick will be making time to actually accomplish the changes. i’m hoping there’ll be more help toward that end as i read the book!

  i came in thinking i’d pick up conventional marketing tips, and came away with something far more personal.

  again. many thanks for making this available.

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• Tracy Thibodeaux June 18, 2010, 12:03 pm

  Thanks very much for giving us yesterday’s tele seminar.

  The interview served as a touchstone in that it put me back in touch
  with certain basics that I have not utilized as of late. Because of
  this I am re-energized and enthusiastic about pursuing a greater share
  of the voice acting pie.

  Thanks again.

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• Rose C June 21, 2010, 11:34 am

  This teleseminar was great (just had a chance to listen to last night) ~
  Jam-packed with great info & Jeff was very engaging.

  Thanks for putting up on the phone line!

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• Jack Bair June 21, 2010, 8:10 pm

  Thanks for the great tele-seminar with Jeffrey Hayzlett.
  I took 2 pages of notes.

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