Until now, I never realized what type of technology is radio’s true strength: Emotional technology.
Jeffrey Hayzlett is Chief Marketing Officer for Eastman Kodak.
Imagine the situation Kodak found itself in when suddenly its bread & butter product — film — was considered obsolete in a digital age.
(Gosh, I can’t think of another industry facing similar challenges. Can you?)
In this video snippet from this year’s PD Grad School, Hayzlett eloquently and gently reminds us what Radio needs to do to survive.
Hayzlett is author of the current best selling business book, THE MIRROR TEST. It’s worth clicking on this link and grabbing a copy. (I already have mine, and I’ve made notes on almost every page.)
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Good stuff today, Dan. Right on the money.
Dan, you should post this video every week.