A Loyal Reader Asks:
“Do you have any books/articles on how to price commercial time?
My Reply:
If you’re almost always sold out, you’re too cheap.
If you always have lots of avails, either you’re *too expensive or you need better salespeople.
*“Too expensive” includes stations with lots of available commercial inventory because they have lousy ratings. If your station doesn’t have any listeners, whatever you’re charging on your rate card is too high.
Comments on this entry are closed.
Really?? Is that all you got Dan? Is it really just that simple?
It IS that simple. What more did you need to know?
Start way high, and then put them ‘on sale’……over promise free remotes, make unjustified claims about your ‘success rate’….and…..oh wait, that’s our COMPETITION!
um yeah, Dan, what YOU said.