If you’re not already a very well established brand, don’t try this at home with a television or radio advertising campaign.
But if people know and like your product and you know what they might be thinking about you…
MONDAY COMMERCIAL SMACKDOWN: Burger King in Saudi Arabia
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You’re right; exceptional campaign! The exagerations (on both sides) adds to the humor… and as you said, it says to the target, “We get it. We get YOU.” Great job, BK!
thankyou , if only clients would trust radio people more re their advertising campaigns
Interesting. BK has traditionally lost ground to Micky D’s in the US because they sell the “superior” quality of the food while McDonalds advertises the superior experience. Yet, in the Saudi advertising, the food is secondary to ranking on Americans. Go figure. (It’s also hard not to enjoy a Saudi Arabian character wearing a fur-hood snorkel coat.)
‘Have It Your Way’ in 2010?
Bring on the freaky smiling King.