A Loyal Reader writes:
“This just made me angry. Angry to hear an artist the caliber of Roberta Flack given such short shrift production-wise. Angry to have to put this on my radio station.
“Forgive me, but this is just crap. Did the folks who ‘wrote’ and ‘produced’ this really, REALLY think that this was something they were proud of?
“Just leaves me furious…”
Can’t say I disagree….
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Even as a former prod. dir.,5 years removed, that irritates me. Nobody EVER talks over the bulk of a song especially when it has vocals.
And this must have taken all of five minutes to produce. Oy.
I’m not sure if this dates back to something Dan said years ago, but I didn’t catch the phone number as I was trying to listen to the vocal.
Awful.
I guess they’re trying to get you to go see her perform because you sure aren’t going to hear “all of her hits” in this commercial. By the way, shouldn’t the announcer have said “both of her hits” because I only counted 2 songs? Also- why did the announcer repeat each line unless they think Roberta’s audience are really stupid?
It’s a shame there are so many great production guys on the beach while this is happening EVERYWHERE!
I count more than just two…Killing Me Softly, First Time, Where Is the Love, Making Love, Tonight I Celebrate, Set the Night, Closer I Get, Feel Like Makin Love…regardless…lousy ad.
This is a horrible commercial even without the ‘talking over the vocals’…
It doesn’t really take much to get people furious does it?
The majority of radio creative that people will hear in the run of the day will be crap and forgettable. that what radio stations do, produce crap most of the time. be in one reason or another, be it “the client says” a sales weasel sells a lame idea, or it’s a spot factory. Most of the time it’s just plain crap.
The production director lives for the rest of the time where he actually can be creative and make a statement or impact and can look back on that spot with a sense of pride good enough to keep on a demo reel.
This spot won’t be one of them.
It’s just more crap that might get the message across to the average joe who really doesn’t put a lot of thought into how a commerical is produced because most commericals are just largely background noise anyway until the music or contest comes on again. once that happens, it becomes forgotten.
It’s a disposable world.
I often hear \Mr. Pipes\ talk right over the bumper music on huge networks, and that just amazes me. Surely they know better! DO they know better?
Uh…you can quote me on this, NEVER EVER talk over a vocal…it’s a rule!!!
There…how’s that!?
Rock on! Ralph Allen