I came outside and somebody has smashed the window!
Here’s one more gift video for you, and I hope you find it as inspiring as I do.
But First…
All of this week’s videos have come from the archives of my Radio Advertising Advantage — a private member site for people who sell, create or produce radio advertising.
If You Got A Lot From These Videos, Here’s The Surprise.
These were not the cream of the crop. These were just a few of the bonuses I continually add to the member site.
“Golly, Dan, is those are just a few of the bonuses, I wonder how great the stuff inside the member site is??”
I’m glad you’re wondering that, because “the stuff inside the member site” is what I spend most of my days (and nights and weekends) creating.
I launched Radio Advertising Advantage six months ago and quickly had to close membership when we reached a certain number. Next week I’m re-opening membership — but again, just for a few days.
Yesterday I Received This E-Mail From A Station Owner/Manager.
“Is there a video that you have designed that can explain to me what services you offer to a medium market station owner like myself? I’m talking about operations with less than 10 sales people, no sales assistants, where sales people take client from cold call to commercial all by themselves.”
That’s a real e-mail from a real station owner/manager. (Right, Doug?)
I started to reply that I didn’t have such a video, but then I realized I do. At least, on Monday I will. It’s the introductory video I made for the temporary re-opening of Radio Advertising Advantage to new members.
If you go to the site now, you’ll see a sign up form to be alerted when we’re accepting new members.
The Few. The Dedicated. The Brave. Etc. Etc. Etc.
If you got a lot out of these videos, I really hope you’ll join us. It’s ridiculously underpriced, and I’ve added so many new member privileges and tools that it’s futile to try to list them here. (But you’ll see a complete list next week, if you choose.)
To me, the bottom line is obvious: If you got just one idea this week that you can sell — and lots of people made comments saying they got at least one — wouldn’t it be nice to get help like that not just for the past few days but whenever you want or need it?
Just askin’…
TWO RADIO ADVERTISING SUCCESS STORIES: Auto Glass Shop and Automobile Dealer
(Sorry, as promised…This video was available to non-members for only a few days.)
Comments on this entry are closed.
that’s brilliant! that’s the best way on my opinion to put your videos – case study in dialogue…
Great way to use radio in a cluttery, competitive industry. And a very creative way to use remotes for INSTANT results!
I LOVE out-of-the-box thinking!
Thanks for the one-on-one tutorial delivered right to my desk here in small market radio in Central Virginia!
@Nancy: My pleasure — especially inasmuch as I began my radio career 72 miles from you.
Hi Dan,
Yesterday’s video drove me nuts because you kept repeating yourself and it took you forever to cut to the chase so to speak. Today you have redeemed yourself! This was great! Reinforces so much of what I do every day. Wish I could have used this on the car dealership that was forced to close 3 weeks before Christmas of 09 in my small town in Alaska.
Ahhh! The video stopped about 10 minutes in! This is Sunday, I only got it on Friday — I know you were gonna take it down in few days but what a bummer! You gotta let me know how this turns out!
@Dale: The video is streaming 100%. Sounds like a temporary browser issue on your end. Clear your browser’s cache, quit, relaunch the browser, and most likely everything will be fine.
Excellent ideas for “Client testimonials!” Who would’ve thought that the Dealer could pull off the actual recording of the happy customers? That’s brilliant! I totally agree on not “scripting” the testimonials because at that point they are no longer genuine reflections on the deal, but commercials read by amateurs which rarely turn out as an effective spot. I’ll instruct sales reps to do this type of interview, but then the interviewee hijacks the whole idea because they want to see the Interview Questions before the interview starts, therefore their responses are no longer spontaneous, but “thought out” responses, which also hurts the authenticity of the testimonial. I never let interviewees SEE the interview question that I write before I ask them and it almost always results in more genuine comments and spontanaeity which is way more believeable, thus adding credibility to what they say. Did they ever get their mic back? lol I liked this segment alot, but was thinking you were making WAY too much $, if you were driving a Lambo! You can bet I’m taking this info to my GM to start canvassing local glass companies TODAY! Thanks Dan.