Time for another look at award winning radio commercials — spotlighting the good and the bad.
This one was a finalist in the 2009 Radio Mercury Awards.
I can see where their target audience might listen to and perhaps enjoy the song — although it’s not particularly good.
But even if they enjoy it, they won’t remember who the sponsor was.
So what’s the point?
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I can’t see the media player. Just a rectangle with a red x in the upper left corner.
Dennis: Let me guess: You’re using Windows? Vista, maybe (but not necessarily)? Your default security settings are not allowing you to access the flash audio.
1. If you have an alternate browser, try using that browser and most likely it will work.
2. If you don’t have an alternate browser, try clearing your browser cache, quitting the browser, and relaunching it. Amazing how many problems that solves.
3. If neither of the above works, ask a techie friend to show you where your security settings are and how to change them so that you can do what you want to do online.
In the meantime, sorry you’re having problems accessing the audio.
OK. I will occasionally defend beer advertising purely because (a) it subscribes to rules different from most other advertising and (b) it makes me laugh. Real Men of Genius, which Dan has understandably taken to task, has also helped propel Bud Light to the #1 selling beer in America. A combination of consistency, commitment and extraordinarily deep pockets are likely key. But this thing? I have no damn idea what anyone was thinking. What a piece of…well, you know.
very low brow….but isn’t all beer advertisting? The lowest common denominator….even the bubbas have to get it.
I agree that this spot low brow…it makes me wonder if it’s creators and their clients hadn’t consumed more than enough product before making the decision to go with it. How could I not punch away after one listen?
Did anyone get Bubba’s sister’s number?
I am going to guess that everyone who answered they didn’t like this does not drink MGD. I would guess it’s because (myself included) our taste buds have become more refined. I usually agree with the commercial bashing that happens in the smackdown but IMO this would resonate with younger MGD drinkers and after a couple of hits, the song would get into their head enough that they would think about it at the liquor store when they are staring at a case.