Time for another look at award winning radio commercials — spotlighting the good and the bad from the 2007 Radio Mercury Awards.
This one was a finalist in the 30-second category.
The problem they appear to be showing is that of radio not being “clean”.
There’s no way someone will hear this commercial even multiple times and associate it with the real problem, which is keeping your carpets in your home or your office clean.
Incredibly bad.
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Sad to hear we now have radio versions of bad TV commercials.
It sucks.
Bad, really bad.