RADIO SPIN DOCTOR AT WORK

by Dan O'Day on November 15, 2009

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Jym Dingler November 15, 2009, 1:14 am

I remember hearing that fine tale at CBS circa 2001. It came just before this heartwarming Christmas-holiday story: “You know that part of your show, where you illuminate the human condition with storytelling, memories and humor? We’re replacing that with commercials. Oh, we need your keys, and Happy Holidays!”

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Dan Nims November 15, 2009, 12:01 pm

Why is it that when radio slogans are written, it is often making a statement that can not truely be carried out?

Does anybody ‘get it?’ Put a committment into building credibility and trust with your audience and make your words mean something.

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