Time for another look at award winning radio commercials — spotlighting the good and the bad from the 2007 Radio Mercury Awards.
This one was a finalist in the “Radio Station Produced” category.
What immediately attracted my attention was how “off” the voice talent’s performance is. His delivery is totally disconnected from the experiences his character is relating.
The performance is so wrong that I have no idea if this spot actually could be good.
So…Let’s see what you can do with it.
Here’s The Contest
1. Transcribe the copy from the spot.
2. Produce your own version — without changing a word.
3. Upload your spot using this link.
4. It must be an mp3 file.
5. You must fully identify yourself.
6. The spot must run between 59.5 and 60.5 seconds.
7. By “mp3 recording,” I mean “mp3 recording.” I do not mean .wav file, mp4, or anything other goshdarn format.
The Prize
If you win, you will receive your choice of any one of my mp3 seminars or e-books, as well as worldwide recognition, invaluable bragging rights, and the satisfaction of knowing that you are better than everyone else.
Judging
I will be the sole judge, unless I have other people help me. The decision of the judge(s) is subjective, arbitrary and final. In the event that no one submits a spot the judge(s) deem good enough, nobody wins anything and I’ll donate the mp3 seminar or e-book of my choice to Habitat for Humanity.
Anyone who emails a commercial to me rather than uploading it via this link will be disqualified, publicly disgraced and banned from Major League Baseball. I mean it. Use the upload link. Seriously.
Ladies and gentlemen, start your microphones. And may the best (or most insanely competitive) voice actor win.
The Winner Will Be Announced On This Blog, One Week From Today.
Comments on this entry are closed.
HELL YEAH…..sounds like fun……I’ll do it when I get home tonight…..
Dude sounds like he’s got dog food in his mouth. 🙂
Not a speck of “voice-acting” was there?
The guy lets his kid eat dog food…and the poor thing will probably have it for breakfast in a bowl with some milk for breakfast. Of COURSE he’s monotone. He don’t care. :p
I would love to have heard Carol O’Connor put Archie Bunker on this spot. Now *that* would not only have been memorable, it would have been funny!
as an fda facility registration applicant, I think they’d suggest my copmany not advertise a “not for human consumption” product in this way at risk of showing up on the national alert email list for misleading advertising… and on grand jury docket lists all over america.
not sure it’s THAT serious, and it’s a shame that it wasn’t delivered a little better…the concept was creative, but then the delivery was ….ick.
His voice fits the ‘down on the farm’ music, but I do agree the connection to the material is not strong.This could be a very funny spot