Time for another look at award winning radio commercials — spotlighting the good and the bad from the 2007 Radio Mercury Awards.
This one was a finalist in the 30-second cateogy.
What an absolutely terrible radio commercial.
Did you picture the product this spot was supposed to sell?
Here Comes The Clue Train
The picture you paint in your listeners’ minds is the picture they remember. This piece of inanity does nothing to sell the brand.
At first I thought I was listening to a parody, perhaps some sort of station promo.
Like, for example, this classic example from warped radio Genius Howard Hoffman when he worked at San Francisco’s KFRC.
That’s a disc jockey, entertaining his audience 20 years ago. He knew he wasn’t trying to sell something. But the people who created that “nuts’ commercial were supposed to sell something.
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Dan,
All I was left with was what the “inserted” announcer was saying. Would it have been a better spot if the “inserted” audio was about the nuts?
Also, I couldn’t help but thinking about Letterman…he had a stock video piece he used to play during the early days of his Late Night on NBC, where he would insert the city name and call letters of affiliates who were adding the show…it was done in the style of an old 1950s instructional film. Very funny.
@ Craig:
But I liked it. Sounded Stan Freberg-ish. Tongue n cheek to the point of physical malformation. Reminded me of Firesign Theater in their welcome to the future segment. It’s blunt. Good nuts are good. Hurray everyone. Hurray nuts. We like your opinion, but who are we kidding, we like anyone’s opinion if they like nuts.
I don’t think that’s lame. It’s a direct statement of take nuts to the game, include it in all your fun, in a non serious spot environment. It’s what nuts are all about and not lab analyses of nutrients and food value as compared to competitors. I liked it. Selling the experience of enjoying the nuts.