MONDAY RADIO COMMERCIAL SMACKDOWN: Mr. & Mrs. Stupid Go To La Costa

I’m just kinda wonderin’ here….

Why are they having a conversation in which he has to shout to be heard but she is able to speak in a conversational tone?

“I didn’t know La Costa had a water slide!”

Are we supposed to relate to a grown man who gets so excited over his discovery that the resort he’s staying at has a water slide?

How often do you include the name of your location in your conversation?

Do you say, “Boy, this casino inside the MGM Grand Hotel & Casino sure is big”?

Or, “Gee, it sure is fun watching our automobile get scrubbed clean here at A-1 Car Wash”?

Probably not.

But both Mr. Stupid and Mrs. Stupid do that.

Why does Mrs. Stupid sound like a human brochure, listing La Costa’s oh-so-exciting features?

How did Mrs. Stupid become psychic? She must be; how else would she know to come to a complete stop in the middle of a sentence — “a spa…” — because her idiot husband was going to interrupt her?

“And you haven’t even touched your golf clubs!” — In the history of the world, do you believe any human being ever has uttered those words?

“I thought you wanted to play golf” — sure, I’ll buy that. But “you haven’t even touched your golf clubs”? I’m sorry, what did you say? It’s difficult to hear you over the blaring B.S. alarm.

If “the kids came back to the room a half hour ago,” why are they there at poolside for this conversation?

Just when we think this guy can’t be any more moronic, he gets even more excited when he learns that the family will be making s’mores.

Uh-huh.

Here Comes The Clue Train

In a radio commercial, the person who is enjoying the results of your product or service represents your targeted listener…who should identify with that person.

Do YOU identify with that guy?