According to Inc. magazine, when Gordon Segal founded Crate and Barrel he used to tell his employees:
“You’re selling a candlelit dinner by poolside, not a piece of wax on a stick.”
End of today’s lesson.
THE SHORTEST, BEST ADVERTISING LESSON YOU’LL GET ALL WEEK
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Nice! Similar to (but a lot sexier than) one that comes up every so often: “What your customer really wants is a quarter-inch hole, not a quarter-inch bit.”
lol, that’s great