I’m going to give you a link to a page that contains 5 brief videos of 5 different guest speakers at this year’s PD Grad School.
Click on the link below, indicate the part of the world you’re from (you’ll see what I mean), and you’ll be taken directly to the Web page. Once you’re there, be sure to scroll down to the first video.
1. You’ll see a prominent radio researcher describing the most remarkable comment he’s heard from a radio programmer in his entire career. He’s being charitable; in my opinion, it’s an incredibly foolish comment.
2. The page itself describes PD Grad School 2009: The Complete Audio Record. In other words, it’s a page from which people can order the 10-CD package. I’m telling you this now, so you won’t feel that I “tricked” you.
3. Among the descriptions of the various sessions, there are five different video clips. Feel free to watch the videos without buying the CDs. (But in my completely unbiased opinion, if you’re a radio programmer than you definitely should buy the CDs.)
Oh, yeah, the link: Check out the videos here.
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I hope you have some left to come this year
You’re right Dan, that was one of the more foolish statements I’ve heard. But then again, I’ve heard many dozen foolish statements from people who should know better.
The problem is “experiment” is an extremely broad, vague term. Is it time to experiment by playing a heavy metal song on a country station? No. But the industry is in a great position to make smaller changes to try and bring in (and keep) an audience.