After spending all day on the phone, I think I’ve finalized the lineup for PD GRAD SCHOOL 2009. Tell me what you think about our newest guest speakers:
Gary Marince from Arbitron: “PROGRAMMING IN A PPM WORLD: How To Cut Through”
Philippe Generali gives a live demonstration of Media Monitors'”Audience Reactions” software that takes minute-by-minute PPM data and matches it up with what actually happened at that moment. Click on that moment, hear what it was.
