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MONDAY RADIO COMMERCIAL SMACKDOWN: Casino

Who is this woman supposed to be?

Why is she shouting & grinning?

To whom is she speaking?

Is she unbelievably stupid, or is she stupidly unbelievable?

A successful radio commercial needs to have a single Core Message — the one thing you want the targeted listener to hear, to understand, and to remember. Let’s see how many different messages (regardless of how lame) they try to squeeze into this one spot:

• Over 3,500 slot machines

• They name 3 of the new slot machine games. (“Hey, Marge! Grab your hat, we’ve got to get over to San Manuel Indian Bingo & Casinos. They’ve got a new slot machine called ‘Real Winners!’ “)

• The slots area is newly expanded.

• Smoke-free room

• Another new slot machine name: “Cash Wheel”

• Penny machines

• An area for “classic games” (complete with examples)

• “A complete gaming, entertainment and dining experience”

• The poker room has been remodeled.

• High stakes bingo

• Live entertainment

This is the kind of radio commercial that gives bad advertising a bad name.

Comments on this entry are closed.

  • Cygnus December 1, 2008, 8:35 pm

    Aw, c’mon Dan! It makes me want to have a Complete Gaming Experience! 😉

  • Dan O’Day December 1, 2008, 8:39 pm

    Just as long as you remember to enjoy a complete dining experience while you’re there.

  • Mike Bell December 7, 2008, 8:05 am

    As long as the complete driving and parking experience beforehand doesn’t p**s me the h**l off.

  • Anonymous December 7, 2008, 12:49 pm

    “Slot-tastic!” caught my attention. I thought HE was referring to HER.
    LOL

    ~DeVill
    Power98
    Guam