When Lloydie was at the UK’s NRG, he’d give away — Well, I’ll let him explain it.
“When bands visit our radio station on promotional tours, rather than doing a standard interview I get them to play ‘Twister’ in our studio while I ask questions. When we’re finished I get them all to sign the Twister mat. Once ten bands have played, I give away the game on-air.
The girl I gave my last Twister set away to went absolutely mad on-air. You would have thought she’d won £10,000! She invited all her friends and family around to see the prize she’s won from me. And if she had won £10,000, she would never have been able to buy something with so many famous signatures on it.
Total investment by radio station in contest? £10 for the Twister set and around £5 in postage. And the amount of talkability we got from it was far more than any cash giveaway.”
Nope, they didn’t even make her “come to the station during normal business hours and pick up your prize.”
