At least, the state of California must have so much money that they can throw it away on worthless advertising:
Message The Listener Hears: “Recycling is good.”
Call To Action: “Go to bottlesandcans.com”
Reason to Go To bottlesandcans.com: Uh…We’ll have someone get back to you on that one.
Thanks, California Department of Conservation. Here’s an idea: How about conserving our tax dollars, rather than flushing it away on garbage like this?
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See, now, if the spot mentioned that the website has a coupon good for an extra penny or three for every bottle or can you redeem…then the state could lose even more money! But at least the site would get some visitors…