The U.S. gradually is emulating much of the rest of the “first world” nations by discouraging the use of “use ’em and discard ’em” grocery bags. Instead, shoppers are being prodded into bringing their own canvas (or canvas-like) shopping bags to the supermarket.
Major grocery chains are selling such bags, adorned with the store logo. This strikes me a good opportunity for your station to get ahead of the curve, eventually be seen as a trend leader, and garner massive consumer exposure.
A quick Internet search reveals wholesale costs per bag as low as 59 cents each. Why not partner with your local Big Supermarket Chain, put both your logos on the bags, and price it so that it’s self-liquidating?
You put up half the investment (which is returned if the item truly self-liquidates). The supermarket chain buys an extra schedule touting your joint “Save The Planet” initiative. You price the bags as low as you possibly can, both so you’ll look good to the public and to make it a “no brainer” for someone to buy one and do their small environmental duty.
Or maybe convince some well-heeled environmental group to fund the bags in exchange for the massive promotional and distribution efforts you and the supermarket will be making.
How To Ruin This Idea: Make it look like your typically cheesy radio station giveaway item. Make your logo big and garish, with pictures of your air talent and exhortations to listen each Thursday morning for your chance to win $10,000.
That’s not the kind of bag most people want to be seen with in public.
Instead, your logo should be small, discreet, tasteful. Name and dial position, that’s it.
One side of the bag features the store logo. The other features yours, in the lower left corner. (With nothing else printed on that side of the bag, the logo will stand out.)
Just an idea.
