Another sample from the State-of-the-Art Station Imaging panel at this year’s International Radio Creative & Production Summit.
Terry Phillips of WYCD/Detroit creates roughly 4,000 imaging pieces per year for his country music station.
Usually he’s required to include all kinds of sponsor info, so he goes out of his way to find an entertaining hook for each piece — and often they’re not exactly what “country” radio imaging usually sounds like.
If you hurry and order the entire audio package in time, your bonuses will include an entire CD filled with stuff from our Imaging panelists that wasn’t played at the event.
