Responding to some of the input I received from readers on Tuesday….
It’s tempting to do the Commercial Smackdown 5 days a week. God knows there’s no shortage of awful commercials that are worthy of attacking. And, actually, that might be the surest way to drive lots of traffic here. But then the tone here would be relentlessly negative, and soon I wouldn’t feel like showing up for work here.
Why don’t I share good commercials here? I do that in my (free) Radio Advertising Letter, which is more of an instructional tool than a personal soapbox.
One reader spoke of the value of keeping company with others who “get it.” That definitely is part of what I’m trying to achieve.
The person who said he checks my blog each morning made my day. Also made me wonder about the quality of his life, but still….
Part of the challenge of blogging is having quietly satisfied readers: people who enjoy the blog, visit regularly, but don’t post. Nothing wrong with that, but it’s like having a radio talk show with none of the phones lighting up.
Today, by the way, I leave to set up for the Summit. I may or may not be able to get postings up for Friday and for the weekend. I do, however, have Monday’s Commercial Smackdown all ready to go….
