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RADIO ACCOUNT EXECS: QUESTIONS?


Hey, guys….

People are expressing lots of excitement about my upcoming free teleseminar with sales legend Chet Holmes.

But while tons of people have asked to be notified when we open the registration, I still need to make sure I ask Chet the right questions — the questions that radio salespeople would most like to hear answered.

Here are the most common ones we’ve received so far:

How do I overcome the “it’s not in my budget” objection?

How do I compete against much lower priced stations?

How do you respond to a potential client who is looking for a guarantee that a radio campaign will generate results?

How do you increase your closing percentage?

How do you get more calls returned from prospects?

How can I book more face-to-face appointments?

How can I increase sales in a slow market?

That’s a start, but I know you have more.

So….

Understanding that for 70 minutes I’m going to interrogate the world’s leading expert on increasing sales, what would you like me to ask?

You’re not in sales? Just go down the hall, grab a couple of account execs, bring them into your office and have them enter their own most frustrating daily professional challenges.

Thanks.

P.S. Please be sure to stop by here on Saturday, when I unveil secret video footage I shot TODAY inside Dick Orkin’s Famous Radio Ranch. (Just don’t tell the Radio Ranch guys, ’cause they’ve got tons of lawyers.)

Comments on this entry are closed.

  • Paul, Your Profit Coach July 9, 2008, 9:53 am

    Hi Dan

    Thanks for the heads up on the interview with Chet Holmes who seems to have been very quiet recently.

    I am a big fan of Chet and I’ll put a posting on my blog because it pulls lots of visitors interested in his ideas.

    I thought I was strict about comments but I’ve never threatened to send the goons around…hope it works.

    Paul

  • Dan O’Day July 9, 2008, 10:09 am

    I’ll put a posting on my blog because it pulls lots of visitors interested in his ideas.

    Thanks very much, Paul.

    I thought I was strict about comments but I’ve never threatened to send the goons around

    Well, since I’ve got some, I figure I might as well put them to use.

    hope it works.

    I’ll send a couple to you as a test. They should be especially cranky after being forced to fly coach to the UK. (We’ll probably have some of radio stations near you on the teleseminar.)

  • Anonymous July 9, 2008, 1:43 pm

    What do I say when a client wants to cut back on their schedule?

  • Paul July 9, 2008, 2:31 pm

    How do I differentiate between a genuinely interested prospect and someone who is just too polite to say no, so they keep postponing meeting you?

  • MsRadioSales July 9, 2008, 6:38 pm

    How do I smoke out a client’s advertising budget — what they really spend on advertising now, and how much they COULD spend?

  • BB Hainsworth July 11, 2008, 9:07 am

    With the whole green thing, what is the best approach for advertisers who still use heavy print, couponing or flyers?