“Okay, what’s with these reminiscences? Where’s the meaty stuff that teaches us how to achieve bigger ratings, more sales, and immense success?”
Fair question.
Answer: I’m on overload. Spinning so many plates that — Well, when you hear that big crashing sound, you’ll know what it is.
I do have a great treat for any visitors to this blog this coming weekend. And another brutal Monday Commercial Smackdown all ready to go.
Okay, it’s not “ready” ready. But I know what it will be: a commercial for a huge telecommunications company, featuring the ever-popular Mr. & Mrs. Stupid.
But today, a quick story about the dumbest question I’ve ever been asked by a radio station receptionist.
I’m on the air. Hotline rings. Receptionist says, “I’m filling out some forms, and I need to know your middle name.”
“I don’t have a middle name.” (That’s true. My family was so poor my parents couldn’t afford middle names for any of us five kids.)
“Oh, okay.”
Two minutes later, the hotline rings again. “Well then,” she says, “what’s your middle initial?”
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Here’s a receptionist story for you. Back in the late ’60s, I was applying for a news director job at a tiny station in Massachusetts. The ditzy nubile receptionist, however, thought it was her job to fill out the application, so she sat at her desk, asked me the questions and filled in the form. I never heard anything about the position again, until the station’s PD and I went to work together for a regional network a year later. He told me there were two applicants and I missed out on the gig because nearly every word on the application was misspelled. In fact, he’d had it hanging on his office wall for the past year to show to anyone who wanted a good laugh!