hen Arbitron and Edison Media Research (of which Larry Rosin is President) conducted a major study of the media habits of people who work, the results directly challenged some of the most common assumptions of radio programmers and managers.

• The workplace — who, where & when
  
  
• Dynamics of at-work listening
  
  
• More effective targeting through both programming and marketing
  
  
• Do only AC stations win the at-work listening battles?
  
  
• Should most at-work listening be targeted to women?
  
  
• Do at-work listeners really "lock in" one station all day?
  
  
• The effectiveness of contesting and telemarketing in building at-work listening
  
  
• A HUGE ratings opportunity you probably don't know about
  
  
• Why a commonly used on-air slogan that targets at-work listeners is essentially worthless
  
  
• Surprise benefits for Rock and Classic Rock stations

Download your mp3 copy right now for just $29.
(93-Minute Audio Seminar; Instant Download!)

Larry Rosin is President of Edison Media Research, which offers research and strategic information to radio and TV stations, newspapers, and cable networks around the world. Larry specializes in sharing ground-breaking new information and insights with radio programmers, equipping them with unique, valuable tools to use to increase their ratings.

Download your mp3 copy right now for just $29.
(93-Minute Audio Seminar; Instant Download!)