Dan O'Day's Radio & Voice Over Seminars
UNLEASHING THE CREATIVE ANIMAL IN YOU
by Doug Harris

75-Minute Audio Seminar; Instant Download!

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oug Harris has a cool job: He helps radio stations around the
world consistently generate innovative new ideas for Marketing,
Promotions, Programming and Sales.

They pay him big bucks for his services.

But in this audio seminar, Doug will teach you his methods so you
can do it yourself.

He’ll show you how to use his techniques both with small groups and
as a “solo drill” — when it’s just you, under the gun, desperate for an
inspired new idea or twist.

Harris walks you through a laboratory-style examination of the
science of creativity, applicable to anyone who needs to develop
creative programming or promotional strategies.

He’ll present you with two promotional scenarios as examples, and
you'll see for yourself how shockingly easy it is to apply Doug's
powerful creative tools.

  • Overcoming the dangers of consolidation

  • Sales vs. Programming

  • Finding more imaginative ways of delivering your message
    (whether it’s the Sales message or the Programming message or
    the Public Service message)

  • Infamous moments in the history of creativity

  • Small group process of generating ideas

  • Solo idea generating

  • Doug’s 4-step process for creating ideas

Download your mp3 copy right now for just $29.
(75-Minute Audio Seminar; Instant Download!)

  • The physical places where creativity flourishes

  • How to make your environment more conducive to creative
    thought

  • Why your customers crave "the confirmation experience"

  • The importance of specific statements of purpose

  • The one person at your station who always can tell you in
    advance
    whether a station promotion or contest is going to
    succeed

  • Why when a salesperson says, "I need a promotion," usually
    that's a false statement

Download your mp3 copy right now for just $29.
(75-Minute Audio Seminar; Instant Download!)

  • Homonym power

  • How to "CNN It"

  • Scheduling feasibility meetings

  • The folly of confusing creativity with feasibility

  • The power of developing ideas to pitch to yourself

  • How to out-think, not out-spend, your competition

  • The creative process as outlined by Steppenwolf

Download your mp3 copy right now for just $29.
(75-Minute Audio Seminar; Instant Download!)

Doug Harris, President of Creative Animal International, creates
powerful, promotions-driven ratings & revenue plans for radio stations
around the world. His professional accolades include Billboard
magazine’s Promotion Director of the Year, numerous regional
ADDYs, and three Promax Gold Medallion Awards for Marketing
Excellence.

Download your mp3 copy right now for just $29.
(75-Minute Audio Seminar; Instant Download!)

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