A PD Grad School Special Report...
(70-page e-book) (PDF format)
From Dan O’Day:
This is the book that anyone and everyone who has anything to do with radio promotions should be required to read.
Most Promotion Directors begin their jobs with absolutely no real training or professional-level education in Promotions.
Somehow they're supposed to magically "pick it up" as they go along.
Want to know why Promotion Directors almost never receive the kind of vital education that all successful professionals require?
Because usually the person who hired (or promoted) them hasn't learned the absolutely essential fundamentals of Promotions, either.
Tactical Radio Promotions was written by a guy with unique qualifications:
It will help keep you focused on creating promotions that don't just "sound like good ideas" but also are built upon a firm understanding of the fundamentals of successful radio promotions.
It will help you avoid costly mistakes & missteps.
It will increase the success rate for your station and your clients.
Owners & Managers: Have you ever hired a new Promotions Director or Promotions staff member? If so, the first thing you should have had them do is read this book.
Because there's no fluff and no filler – just 70 pages devoted to the fundamentals of successful radio promotions; the information can be read and digested in just a couple of hours.
Dan Garfinkel has more than 30 years' "in the trenches" experience in marketing and promotion.
For six years he was Promotion Director for WMMS/Cleveland – regarded throughout the industry as a pace-setting rock station and a classic example of broadcast promotion development.
In addition to having provided promotion consulting services to broadcast stations around the world, Dan has helped design consumer promotions for a long list of non-broadcast companies including Ameritech, Bell Atlantic, Goodyear Tire & Rubber, National City Bank, and Michigan Bell Telephone.
I've learned a lot from Dan.
Speaking as a former Promotion Director and as someone who has a reputation for knowing a bit about Radio, I have quoted and religiously followed Dan's "Most Important Thing" (Page 38). In my opinion, that chapter is worth far more than the entire cost of the book.
(In case you're wondering: Dan's "Most Important Thing" isn't some sort of inspirational advice. It's the single most important principle that determines whether a promotion succeeds or fails.)
I know that some Promotion Directors won't get this book, because they think they already know everything.
Or because they know they don't know everything but are embarrassed to admit it.
Tactical Radio Promotions explains the fundamentals of radio promotions. The necessary building blocks.
Written by an exceptionally accomplished professional for other professionals.
Here is what this book is NOT:
This is not a book of radio promotion ideas.
It's not a "swipe file" of promotions that others have done.
Although Dan does discuss a number of different promotions to illustrate the key principles in the book, do not order this book if all you want is a bunch of promotion ideas. That is not what Tactical Radio Promotions was created for.
Your book can be read (and printed) from any computer that has Acrobat Reader (Version 4.0 or higher).
If you don't have Acrobat Reader, you can download it for FREE from:
If you already understand that "radio promotions" requires more than just asking people, "Heard any good promotion ideas lately?" you'll want to order your copy right now.
(70-page e-book) (PDF format)
Immediate delivery! When you submit your order, you'll be able to download this valuable book immediately!