Dan O'Day's Radio & Voice Over Seminars
NEVER TALK TO STRANGERS: Converting
Strangers to Friends to Customers
by Dick Orkin

84-Minute Audio Seminar; Instant Download!


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ouldn't you like listeners to turn the radio up when your
commercials and promos come on? If you're familiar with the
work produced by the Famous Radio Ranch, you know this
is exactly the response their advertising produces.

Dick Orkin takes you step-by-step through a revolutionary new
approach to local radio advertising. This experience will change
forever
the way you think of the recipients of your commercials and
promos.

  • Why radio has the potential of getting closer to the consumer
    than any other medium

  • The ultimate "bad commercial"

  • The danger of Marketing Myopia

  • The new Client Needs Analysis (CNA)

  • Key question to ask the client

  • Defining the client's "A" or "B" goals

  • Going after "share of heart," not "share of mind"

Download your mp3 copy right now for just $29.
(84-Minute Audio Seminar; Instant Download!)

  • Storytelling secrets

  • The key to creating an emotional setting

  • An amazing commercial that uses true emotion to target truck
    drivers

  • The two forms of research they require before writing a spot

  • Vital research that you can do...easy & fast

  • The difference between "Hacks" and "Professionals"

  • How to create an emotional setting

Download your mp3 copy right now for just $29.
(84-Minute Audio Seminar; Instant Download!)

  • Local client research techniques

  • How to assume the role of a spy

  • The power of the "Click" technique

  • What to do when inspiration doesn't strike you

  • Your ultimate source of creativity

  • How to "let the spot write you"

  • Orkin's own recommended research resources

Download your mp3 copy right now for just $29.
(84-Minute Audio Seminar; Instant Download!)

Dick Orkin is a two-time legend. First, as the creator of the much
beloved "Chickenman" radio serial as well as "The Secret Adventures
of The Tooth Fairy." Second, as the multiple winner of every major
radio advertising award in the world.

Download your mp3 copy right now for just $29.
(84-Minute Audio Seminar; Instant Download!)

© 2016 by Dan O'Day
www.danoday.com