Dan O'Day's Radio & Voice Over Seminars


STORYSELLING:
The Art & Craft of Selling With Radio
Advertising Stories
by Dan O'Day

1-hour, 51 minute Audio Seminar; Instant Download!

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You’ve heard people extol the virtues of using stories in advertising.

But telling a copywriter, “Tell a story” is like advising a would-be comedy
writer, “Write a funny script.”

The most important aspect of any form of writing is understanding its structure. And — as Dan O’Day both explains and illustrates — in radio commercials, that means much more than just “conflict and resolution.”

Play Free Audio Sample Now!

Click on player above to hear a sample.

You will learn:

  • Why “storytelling” alone isn’t enough

  • How effective yet inappropriate storytelling can hurt your
    spot's effectiveness

  • Why most storytelling commercials fail (and how to make
    sure yours succeed)

  • One sure way to instantly identify a storytelling commercial
    that will fail. (You'll immediately want to pull a number of your
    own spots off the air.)

  • The key elements of storytelling

  • The relationship between your characters and your listeners

  • Storytelling via music

  • Exactly what role the advertiser should play in the story
    (Learn this, and your professional life becomes much easier
    and much richer.)

  • How to craft your characters

  • How to know which character should carry the sales
    message

  • Showing vs. Telling

  • “Soft-Sell” Storytelling

  • The power of Anticipatory Surprise

  • Storytelling with Comedy

  • How and why most comedy story commercials fail

  • Why good comedy spots succeed (Hint: It's not because
    comedy "cuts through the clutter.")
 Download your mp3 copy now for just $39.
(1-hour, 51 minute Audio Seminar; Instant Download) 

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Dan O'Day is the world’s highest paid freelance radio commercial
copywriter. Internationally known as radio’s commercial copywriting
guru, O’Day has taught radio stations, ad agencies and business
owners in 36 countries how to create radio advertising that works —
that is a profit, not an expense, for the advertiser. O’Day also is the
creator of the Radio Advertising Bureau’s Certified Professional
Commercial Copywriter
course — the industry’s gold standard for
radio copywriting.

 Download your mp3 copy now for just $39.
(1-hour, 51 minute Audio Seminar; Instant Download)   

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