THE HALF THAT MATTERS: WHAT RADIO HAS LEARNED FROM PPM
by Tripp Eldredge
70-Minute Audio Seminar; Instant Download!
he Portable People Meter — (PPM) sheds a whole new light on your core audience. Now you can tell what they'll do next week (and month & year), not just what they did last week.
Among your radio station's listeners is a smaller group — no more
You Will Learn:
"I can't believe how Tripp crawled inside those numbers and was able to root out such incredible info. Extremely enlightening & helpful."
"This info should be mandatory for any PD."
"Amazing insight! Learned how to identify better my core audience; engage them; and create products that fit into their lives!"
"What a phenomenal research study. This is all the support necessary to prove why stations should be using social media to solidify those relationships with the 'Heavy Deeps.' This session provided strategic focus for my station as we set out to develop relationships that really matter."
"Loved it! It has taught me who my listeners are, what I have to do to maintain my heavy listeners — not just to make them listen but to go beyond to connect, interact and be with them."
"Many great ideas that work for better relating to your listener, whether you use PPM or not."
"Lots of great information. Makes me focus on the heavy listeners and use some social media to push others to that category."
Tripp Eldredge is President and Chief
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