WHAT IS YOUR RADIO AUDIENCE DOING?
A MINUTE-BY-MINUTE VIEW
by PHILIPPE GENERALI
1-Hour Audio Seminar; Instant Download!
Personal recommendation from Dan O'Day:
Click the "play" button above to hear an audio sample right now.
Using Media Monitors' Audience Reaction Tool, for the first time radio programmers can see exactly what listeners are doing at any given moment...and match those actions with whatever was happening at that moment.
Did an unusually large number of listeners tune out at 3:47 on Thursday afternoon? With a mouse click, you'll hear what they heard at 3:47.
As you listen to this real-time demonstration, presenting PPM data from a selection of stations, you will:
For the first time in radio's history, you will have direct access to the behaviors of the people who make the ratings.
You will not be forced to rely on "self report" — listeners telling you (with varying degrees of accuracy) what they listened to, when, and for how long.
100% of what you'll learn is related to your ratings: when a listener arrives, when that listener departs.
In short, you'll be given a minute-by-minute view of how your programming is performing and your ratings are being built.
Just a few sample reviews...
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