PROGRAMMING YOUR SALES DEPARTMENT
by Irwin Pollack
89-Minute Audio Seminar; Instant Download!
Personal recommendation from Dan O’Day:
At a broadcast convention years ago, I wandered into a sales seminar being given by Irwin Pollack. "Holy cow!" I thought. "He's talking about the real world of radio sales." No nonsense, hit-the-streets attitude and great ideas. Share this with your Sales staff and your Programming Staff.
Click on player above to hear a sample.
But it doesn't need to be that way.
This is the FIRST seminar designed for both programmers and salespeople.
Sales Managers: Whenever you hire new account executives, their first assignment should be to listen to this audio seminar. An instant crash course in radio sales!
Programmers: At last you'll understand what your salespeople really do….How they do it….And why they're always under so much pressure (which in turn puts pressure on Programming and Production).
Station Managers: Require everyone inside the radio station to listen.