Personal recommendation from Dan O’Day:


At a broadcast convention years ago, I wandered into a sales seminar being given by Irwin Pollack. "Holy cow!" I thought. "He's talking about the real world of radio sales." No nonsense, hit-the-streets attitude and great ideas. Share this with your Sales staff and your Programming Staff.

Click the “play” button below to hear an audio sample right now.

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

early every radio station suffers tension between the programming and sales departments.

But it doesn't need to be that way.

This is the FIRST seminar designed for both programmers and salespeople.

Sales Managers: Whenever you hire new account executives, their first assignment should be to listen to this audio seminar. An instant crash course in radio sales!

Programmers: At last you'll understand what your salespeople really do….How they do it….And why they're always under so much pressure (which in turn puts pressure on Programming and Production).

Station Managers: Require everyone inside the radio station to listen.

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

• What Makes Salespeople Tick
  
  
• The Sales Format
  
  
• P1, P2, P3 Advertisers
  
  
• The Sales "Clock"
  
  
• The Sales Blueprint
  
  
• The Presentation
  
  
• Sales Liners & Promos
  
  
• Rotation Systems
  
  
• Win-Win Programming/Sales Strategies
  
  
• How to Avoid Sales Clutter
  
  
• Self-Contained Sales Promotions

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

Irwin Pollack is one of the radio industry's best-known sales trainers. He focuses on down-to-earth, real radio sales techniques that work.

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)