• The main job of a morning show producer (from the air talent's
  point-of-view)
  
  
• The main job of a morning show producer (from the PD's point-
  of-view)
  
  
• Producer as "Stunt Brain"
  
  
• How & why to design special features for individual morning
  show members
  
  
• Keeping your eye open for "sidebar material"
  
  
• How to localize virtually any story
  
  
• Morning show stagers
  
  
• Producer as talent guide
  
  
• Producer's duties before, during and after the show
  
  
• The first question to ask someone who is applying for the job of
  morning show producer
  
  
• Other test questions for your final candidates
  
  
• Required personal skills of a producer
  
  
• One key personality trait your producer must have
  
  
• A warning sign NOT to hire someone as producer
  
  
• The danger of overproducing
  
  
• How to get months of future material from remote location
  broadcasts
  
  
• The annual Blue Sky Meeting
  
  
• The best time of year to try out new show content
  
  
• Providing the air talent with set-up copy for prepared features
  
  
• Maintaining an Alert System for on-the-spot, on-air/website
  integration
  
  
• What should be in your producer's Rolodex
  
  
• Task lists for producers and show members
  
  
• Why your producer MUST read the local daily newspaper (not
  just the Internet)
  
  
• How to do your own program's mini-focus group
  
  
• 7 most common mistakes producers make that weaken the
  morning show
  
  
• The producer's job at a remote broadcast
  
  
• Tips for call screening
  
  
• The primary question your phone screener should ask before
  putting a caller through to the air talent
  
  
• Positive & negative caller balance
  
  
• Producer's role with in-studio guests
  
  
• The secret to getting big name guests (regardless of your market
  size)
  
  
• Tons of great tips for interviewing guests (in-studio or over the
  phone)
  
  
• How to get the best of listener phone calls
  
  
• The Quick Critique Pad Ross created for his PD to use for his
  show
  

Ross Brittain has enjoyed morning show success for three
decades. Billboard magazine's Major Market Air Personality of
the Year. Co-host (with Scott Shannon) of Z100/New York's
original, legendary Z Morning Zoo...Mornings at WABC/New
York (in both its music and its talk formats)...Currently morning
host at WOGL-FM/Philadelphia...Publisher of the premium
show prep service, The Ross Brittain Report. Ross hasn't
slept in 30 years.