Dan O'Day's Radio & Voice Over Seminars


BUILDING THE PERFECT
RADIO SALES PROMOTION
by Doug Harris

1-Hour, 42-minute Audio Seminar; Instant Download!

BUILDING THE PERFECT RADIO SALES PROMOTION Doug Harris mp3 seminar
Doug Harris

Personal recommendation from Dan O'Day:

Doug Harris is my “go to” guy for radio sales promotions. His ideas are
brilliant, easy to sell...and they make money for the radio stations that
use them.

Radio and TV stations around the world pay top dollar for him to help
them create innovative, attention-getting, money-making promotions.

Play Free Audio Sample Now!

Click the “play” button above to learn the 3 reasons
GOOD radio sales promotions work.

romotions wizard Doug Harris reveals his original, highly detailed
system for developing client-driven, "value-added" promotions while maintaining your station's programming integrity.

  • Promotions from which everyone profits: your client, your station,
    and your listeners

  • The four types of retail promotions

  • The four steps to designing a sales promotion

  • Why great ratings aren’t enough

  • The four questions the Account Executive must ask before you
    can begin

  • The three advantages your sales promotions should have over
    non-sponsored promotions

  • Your best defense against bad sales promotions

  • How to make money from the “Halo Effect”

  • 18 things you can sell instead of a sales promotion

  • Marketing to the Influencer, not to the Purchaser

  • Secrets of successful nightclub promotions

  • How to make a big impact by giving away small amounts of
    money

  • Finding the Dramatic Hook of your promotion

  • Your Sales Promotion Worksheet Format

  • How to take charge and set the rules for all your sales
    promotions

  • How to place a dollar value on all aspects of your sales
    promotions

  • 21 programming-friendly sales promotions (These alone are
    worth ten times the price of this audio seminar.)
 Download your mp3 copy now for just $39.
(1-hour, 42 minute Audio Seminar;Instant Download) 

BUILDING THE PERFECT RADIO SALES PROMOTION Doug Harris mp3 seminar With a creative legacy that spans 25 years
in marketing and a stable of broadcast
clients around the world, Doug Harris has
earned a reputation as the world’s
premiere broadcast marketing consultant.
A former Billboard magazine Promotion
Director of the Year and the recipient of
dozens of industry accolades, Harris has
earned a reputation for out-thinking, rather
than out-spending, his competitors in
ratings and revenue battles — while demonstrating a unique ability to
blend the needs of Programming with those of Sales. As President of
Creative Animal International and Chief Creative Officer of
Noisemaker Communications, Harris creates clutter-busting
campaigns for a wide variety of clients worldwide.

 Download your mp3 copy now for just $39.
(1-hour, 42 minute Audio Seminar;Instant Download)   

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