BUILDING THE PERFECT
RADIO SALES PROMOTION
by Doug Harris
1-Hour, 42-minute Audio Seminar; Instant Download!
Personal recommendation from Dan O'Day:
Doug Harris is my “go to” guy for radio sales promotions. His ideas are
brilliant, easy to sell...and they make money for the radio stations that
Radio and TV stations around the world pay top dollar for him to help
them create innovative, attention-getting, money-making promotions.
Click the “play” button above to learn the 3 reasons
GOOD radio sales promotions work.
romotions wizard Doug Harris reveals his original, highly detailed
system for developing client-driven, "value-added" promotions while maintaining your station's programming integrity.
- Promotions from which everyone profits: your client, your station,
and your listeners
- The four types of retail promotions
- The four steps to designing a sales promotion
- Why great ratings aren’t enough
- The four questions the Account Executive must ask before you
- The three advantages your sales promotions should have over
- Your best defense against bad sales promotions
- How to make money from the “Halo Effect”
- 18 things you can sell instead of a sales promotion
- Marketing to the Influencer, not to the Purchaser
- Secrets of successful nightclub promotions
- How to make a big impact by giving away small amounts of
- Finding the Dramatic Hook of your promotion
- Your Sales Promotion Worksheet Format
- How to take charge and set the rules for all your sales
- How to place a dollar value on all aspects of your sales
- 21 programming-friendly sales promotions (These alone are
worth ten times the price of this audio seminar.)