FUNDAMENTALS OF RADIO PROGRAMMING
by Randy Michaels
2-Hour Audio Seminar; Instant Download!
Personal recommendation from Dan O’Day:
When I was a program director, I gladly would have
paid $1,000 for the opportunity to spend two hours
learning from Randy Michaels. If you’re serious
about radio programming, just click on the “download”
link right now.
Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)
or two hours, Randy Michaels — probably the single most brilliant
mind in radio — will teach you his programming philosophies and
techniques.
If you’re a PD, how could you not be dying to hear this?
And if you work at a music station, you must soak up Randy’s
revolutionary approaches to music rotation.
- The most important aspect of your radio station. (No, you can’t
guess this one.)
- The first thing Randy does when visiting a new market
- Why the PD has the toughest job and is the least appreciated
person in the building
- Programming vs. Painting By Numbers
- The most important job of the PD
- The second most important job of the PD
- Why getting the largest audience isn't enough. (If that's all you
want, Randy will tell you exactly which format to switch to.)
Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)
- The single most important thing a PD can do for the air talent
- The single most important thing a PD can do for the radio station
- The importance of doing your homework (and what that is)
- How a mediocre plan can defeat a perfect plan
- Music Rotations: Most PDs execute them badly. (But Randy will
teach you how to avoid their mistakes.)
- Music stations: What 50% of what you play should be
- The mistake of adapting art without first understanding it
Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)
- The one thing a world-class program director should never do in
relation to record companies. (You won’t guess this one, either.)
- The exact times that you should play music that is compatible
with your #1 cume- sharing competitor
- Applying O.E.S. to music scheduling
- How to steal more quarter-hours from the station you share
the most cume with
- Misuse of voice tracking
- The folly of advertising your aspirations
- Why & how to make all news local
- The value & importance of having an Advocate With Authority
Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)
Randy Michaels is Executive Vice President and CEO of Interactive & Broadcasting for the Tribune Company. He’s also a radio legend.
Former CEO of Clear Channel Communications. Former CEO of
Jacor Communications. Strategist behind some of radio’s most
incredible (and most audacious) successes.
Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)