Dan O'Day's Radio & Voice Over Seminars
PROGRAMMING & MARKETING TO MEN AND TO WOMEN
by Larry Rosin

89-Minute Audio Seminar; Instant Download!

Personal recommendation from Dan O’Day:

Dan O'Day This is one of my all-time favorite seminars, because it contains so much information I’ve never heard anywhere else. This isn’t one of those “Venus vs. Mars” pop culture things. Larry Rosin explains real biological and sociological differences that should influence the way you program and market your radio station — especially if it’s a music station.

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Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

Fact: Most music formatted radio stations depend upon a sizable female audience for ratings success.
 
Fact:Most radio stations are programmed by men.
 
Fact:A PD who thinks, “Oh, men and women are pretty much alike in the ways they use radio” is a PD who ultimately will lose the ratings war.

Do you know:
  • The four big differences in the ways women & men react to and use music?

  • How they react differently to music rotation?

  • How “burn factors" differ between the sexes?

  • The different ways that men & women use language?

  • How to strengthen time-spent-listening among women?

  • How to strengthen time-spent-listening among men?

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

“We have been using Larry Rosin’s presentation on programming to women and men at our AC station. It has led us to many other areas regarding the differences between the genders of how each sex listens to music/consumes radio, and what things are most important as it relates to on-air content. The PD of our AOR station was the person who saw the presentation live and said, 'This is GREAT stuff; you have to hear it.' ”

— Virgil Thompson, KISS

“We are female targeted; this will help my marketing focus beyond what I could have done alone.”

— (Live seminar attendee)

“This really is going to make me rethink our plan on our female-oriented country FM.”

— (Live seminar attendee)

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

“We lost 18-34 women, and with the ideas presented here I'm in a much better position to find ways to regain those who have strayed. The differences in music & rotations have given me some new ideas.”

— (Live seminar attendee)

“Useful & informative. He left me thinking about promotions & sweepers we run; are they appealing to my male dominated audience?”

— (Live seminar attendee)

“I must admit I was skeptical in the first 15 minutes, but I found out some very powerful technical information.”

— (Live seminar attendee)

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

Larry Rosin

Larry Rosin is President of Edison Media Research. He really knows his stuff.

Download your mp3 copy right now for just $24.
(89-Minute Audio Seminar; Instant Download!)

© 2016 by Dan O'Day
www.danoday.com