Dan O'Day's Radio & Voice Over Seminars
RADIO MEGA-MARKETING
by Beau Phillips

81-Minute Audio Seminar; Instant Download!

Personal recommendation from Dan O’Day:

Dan O'Day

This is one of the highest-rated sessions ever in the history of PD Grad School. I truly believe the idea Beau shares during the last 90 seconds of this seminar is worth 10 times the price of this instant download.


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Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)

o make quantum leaps in ratings & revenue performance, you need to generate distinctive competitive advantages.

Mega-Marketing is a revolutionary system of focused, efficient station promotion — a system that converts big ideas into non-traditional revenue streams.

Most PDs are so consumed with “doing” that they rarely have time to think. With increased responsibilities, 99.9% of their time is spent managing day-to-day operations and 0.1% on planning and innovation.

Mega-Marketing targets a station’s image with a laser focus, encompassing on- and off-air imaging, cume building, and promotional planning while creating innovative new opportunities.

Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)

  • The Quarter-Hour Trap (Everything you’ve always been taught is wrong!)

  • The 10 Question Mega-Marketing Quiz

  • The folly of Minute-to-Minute TSL Recall

  • Secrets of Mega-Marketing Success

  • Strategic Innovation - your station’s 12-Month plan

  • Marketing Marksmanship

  • The lost art of Smart Stunting

  • How to create a master plan for your station...and then get a buy-in from your staff

  • Problem-Solving as a Profit Center

  • “White Space” opportunities

  • How to develop “New Media” promotional opportunities

  • The results of VH1’s $1.5 million research to discover how to make your station’s music more appealing to your listeners (You can start doing this immediately.)

Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)

  • How to compete with Big Bucks Promotions (when you don’t have big bucks)

  • Brand Management

  • Creating Your Mega-Marketing Advantage

  • Added Value or Audio Junk Mail?

  • Sales Promotion Filters

  • Promotional Synergies

  • Protecting Your Station’s Prime Real Estate

  • Six-Step Recovery System for Sales Promotions!

  • Systemized Innovation

  • Exponential Value of Big Ideas

  • Promotion Accountability

  • Creating Tripod Promotions

Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)

Beau Phillips is a former program director and former VP of Marketing & Promotions for VH1. Phillips is President of Rainmaker Media, which develops national radio promotions for clients such as CBS Television, HBO, and Sears.

Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)


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