Dan O'Day's Radio & Voice Over Seminars
IDENTITY MARKETING
by Larry Rosin

79-Minute Audio Seminar; Instant Download!


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f you think marketing a radio station is a simple matter of airing clever positioning statements that mirror your focus groups, you're already losing the battle for the listener.
  • The fatal flaws of traditional "positioning" theories

  • How "warfare" strategies can defeat your own cause

  • How to cut through the clutter of cynicism

  • Cutting-edge examples of character-based marketers

  • A case study of a hugely successful identity-based radio station

Download your mp3 copy right now for just $29.
(79-Minute Audio Seminar; Instant Download!)

Larry Rosin

Larry Rosin is President of Edison Media Research, which offers research and strategic information to radio and TV stations, newspapers, and cable networks around the world. Larry specializes in sharing ground-breaking new information and insights with radio programmers, equipping them with unique, valuable tools to use to increase their ratings.

Download your mp3 copy right now for just $29.
(79-Minute Audio Seminar; Instant Download!)

© 2016 by Dan O'Day
www.danoday.com