Dan O'Day's Radio & Voice Over Seminars
FUNDRAISING AS PROGRAMMING
by Dan O'Day

83-Minute Audio Seminar; Instant Download!

Personal recommendation from Dan O’Day:

Dan O'Day

I realize you might suspect me of being at least slightly biased. But if your station conducts on-air fundraising, I can't imagine why you wouldn't download this pledge-increasing audio seminar immediately.


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Download your mp3 copy right now for just $29.
(83-Minute Audio Seminar; Instant Download!)

ecorded live at the Public Radio Program Directors Association's Conference, this dynamic seminar is illuminated by many actual audio examples — both "good" and "not so good."
  • The one word missing from most fundraising pitches

  • More than one on-air voice at a time? Don't make the mistake most stations make!

  • Increasing pledges with "the name game"

  • Creating and using dramatic tension

  • Putting your manager's voice on the air

  • Selling benefits, not attributes

  • Using listeners' voices effectively

Download your mp3 copy right now for just $29.
(83-Minute Audio Seminar; Instant Download!)

  • The Third-Party Technique

  • How to ask for (and receive) big dollar pledges

  • Geography or People?

  • On-Air Teamwork

  • "Vanity" Phone Numbers — a good idea?

  • Upselling

  • Themes

Download your mp3 copy right now for just $29.
(83-Minute Audio Seminar; Instant Download!)

Dan O'Day

Dan O'Day is radio's commercial copywriting guru and air talent coach. He also has consulted noncommercial stations around the world (including some of the best-known American noncom stations), repeatedly been a featured guest speaker at the PRPD and AMPRR conferences, and been retained by National Public Radio to teach advanced on-air promotion techniques to the producers of their network programs.

Download your mp3 copy right now for just $29.
(83-Minute Audio Seminar; Instant Download!)

© 2016 by Dan O'Day
www.danoday.com