Personal recommendation from Dan O’Day:



I realize you might suspect me of being at least slightly biased. But if your station conducts on-air fundraising, I can't imagine why you wouldn't download this pledge-increasing audio seminar immediately.


Click the “play” button below to hear an audio sample right now.

Download your mp3 copy right now for just $24.
(83-Minute Audio Seminar; Instant Download!)

ecorded live at the Public Radio Program Directors Association's Conference, this dynamic seminar is illuminated by many actual audio examples — both "good" and "not so good."

• The one word missing from most fundraising pitches
  
  
• More than one on-air voice at a time? Don't make the mistake most stations make!
  
  
• Increasing pledges with "the name game"
  
  
• Creating and using dramatic tension
  
  
• Putting your manager's voice on the air
  
  
• Selling benefits, not attributes
  
  
• Using listeners' voices effectively

Download your mp3 copy right now for just $24.
(83-Minute Audio Seminar; Instant Download!)

• The Third-Party Technique
  
  
• How to ask for (and receive) big dollar pledges
  
  
• Geography or People?
  
  
• On-Air Teamwork
  
  
• "Vanity" Phone Numbers — a good idea?
  
  
• Upselling
  
  
• Themes

Download your mp3 copy right now for just $24.
(83-Minute Audio Seminar; Instant Download!)

Dan O'Day is radio's commercial copywriting guru and air talent coach. He also has consulted noncommercial stations around the world (including some of the best-known American noncom stations), repeatedly been a featured guest speaker at the PRPD and AMPRR conferences, and been retained by National Public Radio to teach advanced on-air promotion techniques to the producers of their network programs.

Download your mp3 copy right now for just $24.
(83-Minute Audio Seminar; Instant Download!)