Dan O'Day's Radio & Voice Over Seminars
DAMN THE CREATIVITY! FULL SALES AHEAD!
by Dan O'Day

2-Hour Audio Seminar; Instant Download!


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fast-paced overview of what really is required of a "successful" radio commercial.

Hint: It's not "creativity".

This audio seminar is guaranteed to open your eyes, as Dan O'Day challenges you to rethink your definition of a "good commercial."

This is for every writer, producer and salesperson in your company.
  • The biggest mistake every business makes in its marketing

  • The Big Dirty Secret of large advertising agencies

  • The one huge Advertising Truth you must explain to your client

  • An "A/B test" comparing two radio recruitment spots: One produced 960% greater response than the other!

  • A simple principle that enables you instantly to analyze & fix an underperforming commercial

  • What your commercial must do before it offers to solve a consumer problem

  • The Car Dealer's Secret. (Knowing this will earn you far more than the cost of this seminar.)

  • How to sell without "facts & figures"

  • What a radio commercial can do that a TV spot cannot. (Have you taught this to all your clients?)

  • Selling via Newspaper vs. selling via Radio

  • A legendary ad expert's secret to selling with 100% effectiveness

Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)

  • The one key thing you must do before you write a single word

  • The Unique Selling Proposition — and how to determine it for every client

  • The three indispensable elements of your Core Message

  • The difference between "branding" and "throwing your money away"

  • Call to Action (CTA)

  • How to anticipate (and overcome) objections within the spot

  • Primacy & Recency

  • The sole purpose of the opening line of your commercial. (Once you've learned this, your entire writing style will change.)

  • Phone numbers

  • Street addresses

  • Fallacy of the Shotgun Effect

  • The one thing you never should say when promoting a website

Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)

Dan O'Day

Dan O'Day is radio's commercial copywriting guru. He has taught radio stations, ad agencies and business owners in 34 countries how to create radio advertising that works — that is a profit, not an expense, for the advertiser.

Download your mp3 copy right now for just $29.
(2-Hour Audio Seminar; Instant Download!)

© 2016 by Dan O'Day
www.danoday.com