THE DOLLARS AND SENSE OF RADIO
by Erica Farber
81-Minute Audio Seminar; Instant Download!
Personal recommendation from Dan O’Day:
When I was a program director, no one ever sat me down and taught me about the "business" side of radio. How about you?
Click on player above to hear a sample.
Erica Farber will show you how to knock it down while building a solid foundation for your station's financial/fiscal health.
Before she became Publisher and CEO of Radio & Records, Erica Farber was a major market radio General Sales Manager and General Manager, Director of Business Development & Promotion for McGavren Guild, Executive VP/Radio Development for Interep, and Executive VP for Schubert Radio Sales.