Personal recommendation from Dan O’Day:



When I was a program director, no one ever sat me down and taught me about the "business" side of radio. How about you?

Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)

s there an invisible wall at your station that seems to separate Programming from the Station Manager and the Sales Department?

Erica Farber will show you how to knock it down while building a solid foundation for your station's financial/fiscal health.

• Decoding the sales jargon
  
  
• The ABCs of creating a budget
  
  
• Understanding the questions you need to answer
  
  
• Inventory management
  
  
• Determining profit centers and cost centers
  
  
• Determining the real market value for your station's product

Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)

Before she became Publisher and CEO of Radio & Records, Erica Farber was a major market radio General Sales Manager and General Manager, Director of Business Development & Promotion for McGavren Guild, Executive VP/Radio Development for Interep, and Executive VP for Schubert Radio Sales.

Download your mp3 copy right now for just $29.
(81-Minute Audio Seminar; Instant Download!)