Dan O'Day's Radio & Voice Over Seminars

MASTERING RADIO’S
TOOLS OF ENGAGEMENT
by Gerry Tabio

93-Minute Audio Seminar; Instant Download!


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Here's The Problem.

The medium has become disconnected from the platform.

In other words…

A radio station's platform no longer is limited to the broadcast
airwaves. Today's radio station also uses websites, e-mail, text
messaging, concerts, podcasting, RSS, viral marketing, etc.

This can be very disconcerting to people who still cling to the
traditional media point of view — but it’s a huge opportunity when
you’ve learned how to adapt to and exploit these new opportunities of
engaging our audience.

Here's The Good News.

Radio has more tools of engagement than competing media.

In a world where the medium is disconnected from the platform, your
currency is ideas — your ability to exploit and harness those tools of
engagement.

Everyone has access to the same tools. It's the idea that brings it all
together and makes you stand out from all the other radio stations.

You Will Learn:

  • How to prosper in a world of Integrated Marketing
    Communications

  • The new expectations of your listeners and advertisers (and why
    it's fatal to ignore them)

  • Why your enterprise is larger than your radio station

  • Why in radio, either you will be a brand manager...or you'll
    work for a brand manager


  • Why your brand is larger than your radio station

  • Why your listeners and your customers have relationships with
    your brand, not with your radio station

  • Questions you must ask to strengthen the engagement of your
    brand with your listeners and advertisers

  • Why MySpace bought a local radio remote broadcast

Download your mp3 copy right now for just $29
(93-Minute Audio Seminar; Instant Download!)

  • Why you need to look at the Internet not as a medium but instead
    as an alternate universe

  • Why your radio station's website shouldn't look like a radio station
    website

  • How you can profit by receiving as much junk email as possible

  • The three kinds of tools available to your radio station

  • How and why your tools should be designed to work together

  • Why your radio station can do more with television than the local
    cable TV station

  • How to come up with better ideas than you've been coming up
    with‚ guaranteed!

Download your mp3 copy right now for just $29.
(93-Minute Audio Seminar; Instant Download!)

Gerry Tabio launched Creative Resources in 1990 with the specific
goal of training other people to apply his powerful techniques of
harnessing creativity. Since then, Gerry and his team have have
trained thousands of managers and salespeople in the most effective
ways to generate unique ideas that deliver real-world business results
for companies including Infinity Radio, Cox Radio, Emmis Radio,
Clear Channel Communications, TV Guide, Turner Entertainment,
America Online, Tommy Hilfiger, The Cartoon Network, Tyson Foods,
and Toyota Motor Sales.

Download your mp3 copy right now for just $29.
(93-Minute Audio Seminar; Instant Download!)

© 2016 by Dan O'Day
www.danoday.com