SECRET CASE HISTORIES FROM THE RADIO
From Client Problem to Creative Solution to
What You Heard On The Air
by Dick Orkin
1-Hour, 32-Minute Audio Seminar; Instant Download!
he legendary Dick Orkin pulls back the curtain to show you
exactly how The Famous Radio Ranch works its advertising magic.
(It’s not always as easy as they make it appear.)
All ad campaigns begin with a client problem that needs to be solved.
Only after the problem has been defined and the goals clearly
And then, the only thing that really matters: Results.
Orkin details numerous case studies: how each campaign began,
(Note: The final step is not, “Is it funny?” The final step is, “Did it
"It's amazing to hear a master of his craft share from his experience. Loved the examples and look forward to listening to the recording again to learn more."
"It's nice to actually hear the process on how the spots were made. Unfortunately, radio commercials don't come with 'director's commentary.' "
"As creative talents, we can only hope to paint pictures like he can. He is a legend, and as many spots as I've heard of his, I heard spots today that made me laugh so hard I wept."
"I really enjoyed the use of specific spots and situations to make points — gained a lot of useful insights. Dick is a master — knows the subject thoroughly and communicates it well. This session reaffirmed my belief that it all starts with a good script. If the message is there, the production doesn't have to be excessive to make a good ad."
"I have never heard Dick speak, and it was magic. Listening to the spots only makes me more convinced that, as a VO talent, authenticity is so critical."
"Many profound and valuable insights. I really appreciated the long Q&A section."
much beloved “Chickenman” radio serial as well as “The Secret
Adventures of The Tooth Fairy.” Second, as the multiple winner
of every major radio advertising award in the world.
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