SPOTS BEFORE YOUR EYES:
Writing The Radio Commercial
by Dick Orkin & Christine Coyle
1-Hour, 50-Minute Audio Seminar; Instant Download!
Personal recommendation from Dan O’Day:
ere is your unique opportunity to see how the Famous Radio Ranch actually creates all those terrific radio commercials.
First, you'll witness the actual Radio Ranch spot-building process up-close and hear it verbalized with self-edits, self-questions, and all the subtle moves, twists and turns that produce award-winning (and cash register-ringing) commercials.
When this audio seminar begins, neither Dick Orkin nor the Radio Ranch's creative director, Christine Coyle, have any idea who the client will be, much less what the advertising campaign will sound like.
They don't begin their writing process until the live audience of radio copywriting professionals challenges them with a real advertising client.
Result: You'll hear Dick and Chris go from nothing to completed radio commercial script...in real time.
(If you're thinking, "Wow, I don't think I've ever witnessed that," you're right; this has never been done publicly before.)
Then the entire audience joins in to write a second commercial using the Radio Ranch techniques they've just been taught.
A fascinating, instructive, real-time demonstration of how to marry creativity with sales in a radio advertising campaign.
Dick Orkin is a two-time legend. First, as the creator of the much beloved "Chickenman" radio serial as well as "The Secret Adventures of The Tooth Fairy." Second, as the multiple winner of every major radio advertising award in the world.
Christine Coyle is the longtime Creative Director of the Famous Radio Ranch (aka "that place where Dick Orkin makes those great commercials"). She's also the world's most successful director of radio commercials. Under her direction, the Ranch won 107 CLIOs, 110 International Broadcasting Awards, two Emmys, and scores of One Show Awards and Golden Apples.
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