THE POWER OF CULT BRANDING FOR RADIO
by BJ Bueno
1-hour, 43 minute Audio Seminar; Instant Download!
Personal recommendation from Dan O'Day:
This exclusive presentation to a roomful of radio programmers is one
the highest-rated rated seminars in the history of PD Grad School.
Listen to the audio sample below and you’ll understand why.
ould you like your radio station to have not just “listeners” but enthusiastic, ultra-loyal enthusiasts who voluntarily serve as “evangelists” for your station brand?
You will learn:
- Why so many brands fail
- How to build your own radio station’s Cult Brand
- The Seven Golden Rules of Cult Brands
- How your radio brand can (and should) sell lifestyles
- How to create Cult Brand Evangelists
- How to create Customer Communities
- How your brand can draw power from your enemies
- The behind-the-scenes stories of some of the greatest Cult
With clients such as Coke, Apple, and The
Magic of David Copperfield, BJ Bueno is
in an elite class of creative strategists.
He’s the co-author of the best-selling
book, THE POWER OF CULT
BRANDING. Bueno advises companies
such as Target, Wal-Mart, Toys-R-Us and
JC Penny on their retail, advertising and
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